For those of you who may still be sitting on the fence about whether or not having some sort of social media presence may impact sales or product awareness, conider the following.
Yesterday I received a post from the Starbucks Facebook Fanpage which I follow, which means every time they put out a post I will see it in my Facebook feed. The announcement? Simply that their popular Pumpking Spiced Latte is going to soon be back on the menu. Now this is a drink that most people already know about and many enjoy.
I took a screen shot of what this post generated. Now the Starbucks page has more than 13 million followers. Yes, that's right, 13 million! That post genereated over 5,000 comments in less than a day, and close to 34,o00 people acknowledged the comment by saying the "liked" it.
The financial cost to Starbucks to generate that type of publicity? $0.
Still think social media shouldn't be part of your strategy?
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