Most people who shop online read the product reviews and
having them on your site plays a huge part in helping customers making that all
important decision to buy. If you don’t already have this feature turned
on for your site, I would recommend doing this.
There are many reasons to encourage product reviews on your
e-commerce site. Besides the obvious
reason of providing prospective customers more trustworthy information, there
are added benefits that help improve the quality of your site as well as search
engine optimization benefits.
According to the company Reevoo, a company specializing in
online customer reviews, product reviews done the right way can boost sales up
to 18%. In addition, successful reviews have been
shown to increase the average web order by more than 50%! Click here for source.
Here are some more interesting statistics they’ve compiled
from their own business:
- A review reader is 200-300% more likely to convert than a
non-review reader, boosting conversion rates by 8-15%
- Customers reading reviews are 13% more likely to return
resulting in a higher trust and customer satisfaction.
Another added benefit of customer reviews is that it increases
the stickiness of your site. In short,
customer reviews keep people on your site longer which search engines
like. When they see that customers who
visit your site spend more time browsing, it tells them that your site was
providing something valuable to the reader.
In fact according to digitalvisitor, another research site, adding
reviews can double the browsing time on your site. - Click here for source
Another thing you may not want to discount are tools such as
Facebook and Twitter. Encouraging genuine
product reviews on your Facebook page from customers can help others following
the page and encourage them to potentially buy.
It can also serve as a great tool to gather unsolicited feedback from
your customers about the products you’re selling. If something is not right with a product it may
be something you want to bring up with the manufacturer or even reconsider
whether you want to carry that product.
There are a few ways that you can encourage your customers
to leave reviews. You could periodically send out thank you e-mails to
customers and ask them to review the product they just bought on your
site. Quite often they will leave a positive comment about your company
and service as well. Make it easy for them by including the link in the
e-mail to the product. You could also use your Facebook page and hold a
contest where by you offer a promo discount or gift card to someone who leaves
a product review on your site. Remember, let them know it doesn’t have to
be a five star review, but also know that you get the final say on what reviews
can get published. Also, you may want to correct grammar and spelling
mistakes that reviewers may have left.
In honor of this, I thought I’d leave you with a side
splitting article that lists The
10 Best Amazon Reviews. Ever.
Visit Factor One Technology for more information about our retail and e-commerce products and the services we provide.
